Our mission
To make everyday clothes that last for years, from materials we can trace — and to take them back when they’re done.
Our story
It started with one question: where does this end up?
Toko MSA was founded in 2026 in Bandung, West Java, by a small team who wanted every piece of clothing to have an answer to that question.
We set out to make clothes we could trace from start to finish — and to stay responsible for them after they leave the studio.
Mission and vision
Our vision
A wardrobe where every piece can be traced, repaired and returned — and where that’s ordinary, not a premium extra.
What we believe
Four principles we hold ourselves to
- 01
Fewer, better pieces
We keep a small, steady range and add to it slowly. Most pieces will stay in the collection for years, so they can always be mended with matching fabric.
- 02
Only materials we can trace
If we can’t follow a material back to the farm, the forest or the recycler, we don’t use it. Sixteen materials have made the cut so far.
- 03
Fair pay is part of the price
Our prices are set to cover living wages at every workshop we work with — and we’ll publish how close each one is, every year.
- 04
Responsible after you buy
Free repairs for life, store credit when you send a piece back, and a pre-loved rail so good clothes keep moving.
Why we make to order
Nothing made that nobody asked for
Our knitwear and outerwear will be made only to order. We open a pre-order window, make exactly what’s been reserved, and nothing is left over at the end of the run.
- Step 1
You reserve
In the studio or on WhatsApp, during the pre-order window.
- Step 2
We make it
Knitted or sewn in Bandung in a single run, sized to the orders.
- Step 3
It’s yours
Ready in about 6–8 weeks, collected or delivered.
Roadmap
Where we are, and what’s next
- 2026 (now)
Founded in Bandung. Sixteen materials chosen, and the first eleven pieces designed.
- 2027
The first collection opens for pre-order. The studio, fitting room and repair bench open in Bandung.
- 2027
Free repairs and take-back live from the first piece sold. Our first impact report names every partner workshop.
- 2028
The pre-loved rail opens with the first returned pieces, and a fibre-to-fibre recycling route for every material.
What we won’t do
Some lines we don’t cross
No seasonal sales
Prices stay fair all year. No countdown timers, no “last chance” emails.
No air freight
Fabric and finished pieces travel by road, rail or sea — even when it’s slower.
No virgin synthetics
Any polyester or nylon we use is recycled, and labelled as such.
No claims we can’t source
Every figure we publish names its method and source — or is clearly marked as an estimate.
Where the money goes
What’s inside the price of a Field Overshirt
A Rp 1.150.000 overshirt, broken down. This is our planned costing for the first run — an estimate until production quotes are signed — and we’ll publish the real breakdown for every piece.
- Materials
- Rp 380.000
- European linen, corozo buttons, organic-cotton label
- Making
- Rp 190.000
- Cutting and sewing in Bandung, at a living wage
- Transport & duties
- Rp 70.000
- Sea freight for the linen, import duties, delivery
- Repair & take-back fund
- Rp 50.000
- Set aside to pay for lifetime repairs and returns
- Running the studio
- Rp 250.000
- Rent, design, our team’s wages, audits
- Profit
- Rp 210.000
- Reinvested in new materials and the next run
Total Rp 1.150.000. Figures in rupiah, rounded to the nearest thousand.
How the studio works
A small team, in one studio
Design, sourcing, repairs and customer care will all happen under one roof in Bandung — so the people who make the promises are the people who keep them.
- DesignA small, steady range, drawn and fitted in the studio.
- Sourcing & materialsEvery material traced to the farm, forest or recycler before it’s approved.
- The repair benchFree repairs for life, by hand, with fabric kept back from every run.
- Production & partner workshopsSmall batches with partner workshops in Bandung, audited before the first order.
Come and see how we work
The studio opens in Bandung in 2027. Until then we’re glad to meet by appointment — or answer anything on WhatsApp.