Send it back
Get Rp 150.000 store credit. We’ll mend it and pass it on through the pre-loved rail, or recycle it if it’s past saving.
How take-back worksPiece in focus · First collection, 2027
A relaxed, boxy overshirt in undyed European linen, with corozo buttons and flat-felled seams. Made to be worn open, buttoned, or layered — for years.
Impact score
PreliminaryRated B against a conventional cotton overshirt — mostly on water and chemistry: the flax is grown without irrigation1 and the cloth is undyed. Its long sea journey counts against it.
Composition
Ninety-nine per cent of this shirt is plant fibre. The last one per cent is the thread that holds it together, and we’d rather tell you than hide it.
Why European linen
In Western Europe, flax is grown without irrigation (barring exceptional circumstances), with a reasoned use of fertilisers and pesticides.1
It’s retted by dew in the field rather than in water, and the fibre is separated mechanically.1
1. Alliance for European Flax-Linen & Hemp, All about European linen, and key figures (2023 data) (2023).
| Part | Material | By weight | Certified |
|---|---|---|---|
| Body fabric | Linen from European-grown flax, undyed | 97% | OEKO-TEX® STANDARD 100 Mill certificate published before launch |
| Buttons | Corozo — the dried nut of the tagua palm | 2% | Plant-based, untreated |
| Thread | Recycled polyester — the one part that won’t biodegrade | 1% | GRS Supplier licence published before launch |
| Label | Organic cotton | <1% | GOTS Supplier licence published before launch |
Traceability
Four steps, four partners — each one named, and audited before our first order. Total distance: about 20,000 km by road and sea, none of it by air. It’s the longest journey in the collection, and the main thing holding its score at B.
Normandy, France
Sown in spring, pulled in July and dew-retted in the field before the fibre is separated.
European flax grower · audited before first order
Lithuania
Long line fibres are wet-spun, which gives linen its smooth, strong yarn.
Spinning mill · audited before first order
Lithuania
Woven into a mid-weight cloth and stone-washed for softness. No dye, no bleach.
Weaving mill · audited before first order
Bandung, Indonesia
Cut in small batches and finished with flat-felled seams that survive years of washing.
Partner workshop · audited before first order
Impact
Per-piece carbon and water figures, cradle to gate, come from a life-cycle assessment to ISO 14040/44 before launch. Until then the score is our reading of published material data, not a measurement.
Cost per wear
An estimate, not a promise: it assumes you look after it, and counts free repairs as part of the price. The fast-fashion shirt is an illustration, not a measured average.
Care guide
Linen gets softer with every wash. Treat it gently and it will outlast almost anything else in your wardrobe.
A gentle cycle at 30°C with like colours. Skip the softener — linen doesn’t need it.
Shake it out and hang it while damp. No tumble dryer: it shrinks the fibre and wears it faster.
A medium iron on slightly damp linen gives a crisp finish. The creases are part of the look, too.
Fold on a shelf rather than a thin hanger, which stretches the shoulders. Air it between wears.
A seam gives or a button goes? Bring it in or send it to us — repairs are free, for life.
How repairs workEnd of life
The best option is someone else wearing it. After that, here’s honestly what happens to each part.
Get Rp 150.000 store credit. We’ll mend it and pass it on through the pre-loved rail, or recycle it if it’s past saving.
How take-back worksThe undyed linen and corozo buttons break down. The recycled-polyester thread doesn’t — cut away the seams and label first.
Pieces beyond repair go to a textile recycler, where linen can be mechanically recycled into new yarn or insulation. We’ll name the recycler before launch.
Ask us for any piece’s planned journey, or browse the collection by material.